7 minutes read

December 22, 2025

How will Vibe Coding affect the Game Industry and the ethical strides Anubis Calls takes into consideration.

Artificial intelligence is rapidly transforming the game industry, reshaping how games are imagined, built, and delivered to a global audience that continues to grow in both size and cultural influence. As studios race to meet increasing demand and shifting player expectations, AI has emerged as a powerful tool capable of accelerating development and expanding creative possibilities, while also raising important ethical questions about authorship, labor, and artistic integrity. In this evolving landscape, Anubisubis Calls positions itself not as a studio that replaces creativity with automation, but as one that carefully integrates AI as a supportive instrument, ensuring that innovation remains guided by human vision, responsibility, and ethical awareness.

Throughout the years, there has been a massive incline of interest towards video games and its subcultures. Globalization and the nuanced technologies at our disposal have made digital customs and cultures more accessible, flexible,ย  and free for the masses. It has been established that the ties of such interests translate to an indirect and direct approximation of the level of cultural significance of the media and medium involved (Cerezo-Pizarro et al., 2023). With the global relevance video games have amassed throughout the generations of mutual relationships with gamers, it comes to no surprise that the ludic leisurely activities have a massive potential and is a goldmine for a lucrative industry.

With lucracy, it is safe to assume that there is a correlation to demand as well. Post-pandemic raised the bar in video game demands and revenue, and as such, the game industry has been scurrying to capitalize on the momentum the pandemic has built by finding the next big hit amidst the quick decline of trends (ลžener et al., 2021). It can be inferred that to match the demand, a quicker way would be to use AI tools to rapidly develop a fair quantity of games that satisfy consumer demands. While this may be true, several implications should be considered and are actively being thoroughly practiced within Anubis Calls to be used sparingly and as ethically aligned as possible.

ย 

How does Anubis Calls use and integrate AI Tools?

Creativity in Anubis Calls is not abolished nor abandoned. AI and generative tools are simply just that, tools. They require proper direction and to some extent, human intervention and correction to function as intended. Anubis Calls takes pride in making games through talented individuals but are also aware of consumer preferences and will adhere to ethical concerns that may arise with the best of our ability.ย